Digital Strategy
Build marketing strategies around audiences, channels and business goals.
Digital Marketing combines creativity, technology, customer understanding and data to help organizations attract audiences, build brands, generate demand and drive measurable business outcomes. Our programs combine marketing fundamentals with practical skills across SEO, social media, content marketing, paid advertising, email marketing, analytics, e-commerce and AI-powered marketing.
Build marketing strategies around audiences, channels and business goals.
Create content and campaigns that attract and engage audiences.
Use paid campaigns and optimization techniques to generate measurable results.
Understand campaign performance and turn marketing data into better decisions.
Seven routes through the category, each built for a different channel and a different kind of growth work.
For beginners who want a complete introduction to digital marketing.
Marketing FundamentalsDigital StrategySEOSocial MediaContentAnalyticsExplore Path 02Learn how brands improve visibility and attract relevant organic traffic.
Keyword ResearchOn-Page SEOTechnical SEOContent SEOSearch AnalyticsExplore Path 03Build social strategies that grow communities, engagement and brand visibility.
Social StrategyContent PlanningCommunity BuildingCampaignsSocial AnalyticsExplore Path 04Learn how to plan, launch, optimize and measure digital advertising campaigns.
Search AdvertisingSocial AdvertisingAudience TargetingCampaign OptimizationROASExplore Path 05Learn how to create content that informs, engages and converts audiences.
Content StrategyCopywritingStorytellingBrand VoiceContent DistributionExplore Path 06Use data to understand customers, campaigns and business performance.
Marketing AnalyticsConversion TrackingDashboardsAttributionGrowth StrategyExplore Path 07Learn how digital marketing supports customer acquisition and online sales.
E-Commerce StrategyConversion OptimizationProduct MarketingRetentionCustomer JourneysExplore PathA representative selection across the category — from first principles to analytics, e-commerce and AI-powered marketing.
Every channel, how they fit together, and your first full campaign.
Complete Digital MarketingKeyword research, on-page and technical SEO that moves rankings.
Organic GrowthStrategy, calendars and community — not just posting.
Social + ContentPlan, launch and optimize paid campaigns against a real budget.
Paid CampaignsWords and formats that earn attention and convert it.
Content + BrandTracking, attribution and dashboards that answer business questions.
Data + InsightsAcquisition, conversion and retention across the customer journey.
Online GrowthAI across research, creative, personalization and reporting.
AI + MarketingLearn how digital channels help businesses connect with customers wherever they are.
Understand audiences, customer journeys and digital targeting.
Use data and analytics to understand what drives traffic, engagement, leads and conversions.
Develop a combination of creative, analytical and strategic skills that can be applied across industries.
You plan, execute and analyse real campaigns rather than reading about them.
Organised along the marketing lifecycle — audience, content, channel, campaign, conversion and analytics.
A realistic progression, from first campaign to marketing leadership.
AI is changing how marketers research audiences, create content, personalize experiences, analyze campaigns and optimize customer journeys.
Generate ideas, drafts, variations and creative concepts faster.
Create more relevant experiences for different customer segments.
Use AI to analyze campaign data and identify opportunities.
Understand how changing search and discovery experiences affect digital visibility.
Use AI and automation to streamline repetitive marketing workflows.
Create a complete social campaign for a new product or brand.
Audience Research + Content Strategy + Campaign + AnalyticsDevelop an SEO strategy to improve organic visibility.
Keyword Research + Content Strategy + SEO Audit + ReportingPlan and optimize a performance marketing campaign.
Audience Targeting + Ad Creative + Budgeting + OptimizationCreate an email journey designed to nurture and convert leads.
Segmentation + Copy + Automation + AnalyticsCreate a digital strategy to increase online sales.
Acquisition + Conversion + Retention + AnalyticsBuild a dashboard that tracks marketing performance.
Campaign Data + KPIs + Visualization + InsightsBuild practical marketing skills and explore careers in the digital economy.
Develop skills across SEO, social media, content, advertising and analytics.
Learn how to attract customers and grow your digital presence.
Build a structured pathway into digital marketing and growth roles.
Upgrade existing skills with analytics, performance marketing, AI and automation.
Upskill marketing teams with practical digital growth capabilities.
Equip your marketing teams with practical skills across digital strategy, performance marketing, analytics, content, SEO, social media and AI.
Partner with TEVVO to give students practical experience in modern marketing strategy, digital channels, analytics, content creation and campaign management.
The seven stages every campaign runs through, and the loop back from optimization into the next plan.
Understand customers, competitors and market opportunities.
Define goals, positioning, channels and objectives.
Develop content, creative assets and messaging.
Activate campaigns across relevant digital channels.
Track traffic, engagement, leads, conversions and revenue.
Improve campaigns based on data and audience behavior.
Expand successful strategies and grow business impact.
In marketing hiring, what gets you the role is a campaign you can walk through — the strategy, the numbers, and what you changed when the numbers came back.
Each portfolio project demonstrates strategy and measurable thinking, not just deliverables:
Learn how to attract the right audience, create powerful campaigns, measure performance and build digital growth strategies.